VOGUE ARABIA FINDING MĀ

VOGUE ARABIA FINDING MĀ

PRODUCTION

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PRODUCTION

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Vogue Arabia: the Arab edition of the most
celebrated fashion magazine in the world, Vogue.

VOGUE ARABIA FINDING MĀ
THE BRIEF

To capture the cosmopolitan and contemporary look and mindset of the Vogue Arabia reader who is equally at home in the East as they are in the West.

Art Direction / Website Development / Front-End Development / Back-End Development / UI/UX Design / Technical Consulting / SEO / Mobile-Friendly / Accessibility / GDPR Policy / Creative Direction /

OUR APPROACH

Whether they travel for work, education, family or pleasure, revolving cities, changing views and a jet-setting lifestyle are becoming the norm for many of the modern Arab women in our target audience. They are exploring what the world has to offer them and are empowered by the prospect of unknown realms.

Our Fashion Marketing Strategists and Production Team adopted the Japanese concept of ‘mā’, which means ‘space and time’ to bring to life this theme of exploration. Mā has been described as a pause in time, an interval or emptiness in space and is the fundamental time and space we need to grow.

Our story follows the experience of a young Arab woman who travelled West to study – we see the challenges she faces; we feel the torn sense of home sickness and her fear of leaving a comfortable and safe life to explore her mā.

The film starts slowly in a dream-like state and keeps speeding up until our muse is literally spinning between East and West: Dubai and New York. The momentum builds to a crescendo to evoke a sensation of excitement, leaving the viewer stirred with intrigue.

DIRECTOR’S NOTES

“The film was shot between New York and Dubai and flawlessly captures the similarities (and differences) of these two cities..

For me it was important to pack the film with visual opportunities: urban shots against the backdrop of New York and Dubai, mixed with human movement and emotion. I wanted to create a poignant and eclectic story that speaks to the journey every one of us takes to find our ‘mā’ – a story that wanders through events and embraces experiences.”

THE RESULTS

‘Finding Mā’ was the first-ever film from the region to be selected in the fashion category for the globally-renowned London Fashion Film Festival 2019, celebrating the art of fashion and film.

case studies

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

L’AZURDE - Nuit Blanche

Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.

BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

SÉLECT LABEL

ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

MFDP LEGAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

Experience Oman - A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

Piaget Ramadan #TurnLifeOn

Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

Sharjah Events - 2021 Calendar #SeeSharjah

Sharjah Events launched their 2021 Calendar online to promote big events and activities for the year. Our job was to create an engaging digital strategy.

STORE OF THE FUTURE

ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

ETHER BY CLOUD SPACES

ASTUDIO's brief was to build an identity, positioning and strategy for the revolutionary retail experience, Ether by Cloud Spaces. Here's what we did.

MANDARIN ORIENTAL EMIRATES PALACE

For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION