VOGUE ARABIA FINDING MĀ

VOGUE ARABIA FINDING MĀ

PRODUCTION

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PRODUCTION

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Vogue Arabia: the Arab edition of the most
celebrated fashion magazine in the world, Vogue.

VOGUE ARABIA FINDING MĀ
THE BRIEF

To capture the cosmopolitan and contemporary look and mindset of the Vogue Arabia reader who is equally at home in the East as they are in the West.

Art Direction / Website Development / Front-End Development / Back-End Development / UI/UX Design / Technical Consulting / SEO / Mobile-Friendly / Accessibility / GDPR Policy / Creative Direction /

OUR APPROACH

Whether they travel for work, education, family or pleasure, revolving cities, changing views and a jet-setting lifestyle are becoming the norm for many of the modern Arab women in our target audience. They are exploring what the world has to offer them and are empowered by the prospect of unknown realms.

Our Fashion Marketing Strategists and Production Team adopted the Japanese concept of ‘mā’, which means ‘space and time’ to bring to life this theme of exploration. Mā has been described as a pause in time, an interval or emptiness in space and is the fundamental time and space we need to grow.

Our story follows the experience of a young Arab woman who travelled West to study – we see the challenges she faces; we feel the torn sense of home sickness and her fear of leaving a comfortable and safe life to explore her mā.

The film starts slowly in a dream-like state and keeps speeding up until our muse is literally spinning between East and West: Dubai and New York. The momentum builds to a crescendo to evoke a sensation of excitement, leaving the viewer stirred with intrigue.

DIRECTOR’S NOTES

“The film was shot between New York and Dubai and flawlessly captures the similarities (and differences) of these two cities..

For me it was important to pack the film with visual opportunities: urban shots against the backdrop of New York and Dubai, mixed with human movement and emotion. I wanted to create a poignant and eclectic story that speaks to the journey every one of us takes to find our ‘mā’ – a story that wanders through events and embraces experiences.”

THE RESULTS

‘Finding Mā’ was the first-ever film from the region to be selected in the fashion category for the globally-renowned London Fashion Film Festival 2019, celebrating the art of fashion and film.

case studies

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VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

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BVLGARI WONDERS OF LOVE

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What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION