SÉLECT LABEL

SÉLECT
LABEL

STRATEGY | BRANDING | SOCIAL

ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation. Our holistic approach ensures every element reflects SELECT LABEL's dedication to quality and contemporary sophistication. ASTUDIO created the name, branding, website, and manages social and paid media. This brand launch sets an unprecedented standard in fragrance storytelling.

Contact Us

STRATEGY | BRANDING | SOCIAL

ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation. Our holistic approach ensures every element reflects SELECT LABEL's dedication to quality and contemporary sophistication. ASTUDIO created the name, branding, website, and manages social and paid media. This brand launch sets an unprecedented standard in fragrance storytelling.

Contact Us
Client Overview

SÉLECT LABEL, a distinguished fragrance solution provider in Kuwait, represents a blend of tradition and innovation in the luxury fragrance sector. The brand’s evolution from “Kuwait Perfumes Factory” to SÉLECT LABEL under the Al Khalaf family highlights its significant presence in the luxury fragrance market across Kuwait, Dubai, the UAE, and Saudi Arabia.

Client Needs

SÉLECT LABEL aimed for a complete rebranding, including a new brand name, identity, logo, monogram, market positioning, tone of voice strategy, and website development, targeting luxury perfume businesses in Kuwait, Dubai, UAE, and Saudi Arabia.

get in touch

Branding / Narrative / Luxury / Innovation / Excellence /

selectlabel
selectlabel

ASTUDIO’S ROLE:

1.

Brand Naming, Identity, Logo, & Monogram
Expertise in Branding for Kuwait, Dubai, UAE, and Saudi Arabian Markets: ASTUDIO, the leading branding agency for luxury in Dubai, utilized its regional expertise to develop a unique name and identity that resonate across these key markets.

2.

Logo and Monogram Design
The logo and monogram, crafted by ASTUDIO, reflected the elegance and luxury status of SÉLECT LABEL, aligning with the aesthetics appreciated in the luxury industry.

3.

Market Positioning and Strategy
Market Research Across Kuwait, Dubai, UAE, and Saudi Arabia: Extensive research into consumer preferences and trends in these regions ensured SÉLECT LABEL’s effective positioning within the competitive fragrance market.

selectlabel
4.

Tone of Voice & Messaging
Crafting a Luxurious Brand Voice: The tone of voice developed by ASTUDIO reflected the sophistication and luxury expected by clients in the industry.
Strategic Communication: This approach was designed to resonate with high-end markets, emphasizing SÉLECT LABEL’s commitment to quality and exclusivity.

selectlabel
5.

Website Creation and Digital Presence
Digital Branding Expertise: ASTUDIO’s digital branding capabilities created a website that embodies SÉLECT LABEL’s luxury positioning.
SEO Optimization for Regional Reach: The website content was optimized with SEO keywords for online visibility and regional reach.

7.

Sustainability and Innovation
Forward-Thinking Branding Solutions: As an innovative branding agency in Dubai, ASTUDIO emphasized SÉLECT LABEL’s sustainable practices and technological advancements, appealing to the environmentally conscious and tech-savvy clientele in the region.

get in touch
selectlabel
Results / Solution

As a leading branding agency in Dubai with a robust presence in Saudi and the Middle East, ASTUDIO successfully revamped SÉLECT LABEL’s identity in the luxury fragrance market. The brand’s enhanced digital presence, sophisticated tone of voice, and unique logo and monogram significantly elevated its appeal in Kuwait, Dubai, UAE, and Saudi Arabia.

The comprehensive branding strategy solidified SÉLECT LABEL as a symbol of luxury and quality, catering to the refined tastes of the Middle East luxury market. The SEO-optimized website further ensured robust online visibility, firmly positioning SÉLECT LABEL as a leader in the competitive fragrances business.

The SEO-optimized website further ensured robust online visibility, firmly positioning SÉLECT LABEL as a leader in the competitive fragrances business.

You can take a closer look at the final work here :

SELECT LABEL WEBSITE

case studies

Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

MANDARIN ORIENTAL EMIRATES PALACE

For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.

ETHER BY CLOUD SPACES

ASTUDIO's brief was to build an identity, positioning and strategy for the revolutionary retail experience, Ether by Cloud Spaces. Here's what we did.

Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

STORE OF THE FUTURE

ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Experience Oman - A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

L’AZURDE - Nuit Blanche

Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

MFDP LEGAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Sharjah Events - 2021 Calendar #SeeSharjah

Sharjah Events launched their 2021 Calendar online to promote big events and activities for the year. Our job was to create an engaging digital strategy.

SÉLECT LABEL

ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation.

Piaget Ramadan #TurnLifeOn

Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION