SÉLECT LABEL
SÉLECTLABEL
STRATEGY | BRANDING | SOCIAL
ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation. Our holistic approach ensures every element reflects SELECT LABEL's dedication to quality and contemporary sophistication. ASTUDIO created the name, branding, website, and manages social and paid media. This brand launch sets an unprecedented standard in fragrance storytelling.
Contact UsSTRATEGY | BRANDING | SOCIAL
ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation. Our holistic approach ensures every element reflects SELECT LABEL's dedication to quality and contemporary sophistication. ASTUDIO created the name, branding, website, and manages social and paid media. This brand launch sets an unprecedented standard in fragrance storytelling.
Contact UsClient Overview
SÉLECT LABEL, a distinguished fragrance solution provider in Kuwait, represents a blend of tradition and innovation in the luxury fragrance sector. The brand’s evolution from “Kuwait Perfumes Factory” to SÉLECT LABEL under the Al Khalaf family highlights its significant presence in the luxury fragrance market across Kuwait, Dubai, the UAE, and Saudi Arabia.
Client Needs
SÉLECT LABEL aimed for a complete rebranding, including a new brand name, identity, logo, monogram, market positioning, tone of voice strategy, and website development, targeting luxury perfume businesses in Kuwait, Dubai, UAE, and Saudi Arabia.
Branding / Narrative / Luxury / Innovation / Excellence /
ASTUDIO’S ROLE:
Brand Naming, Identity, Logo, & Monogram
Expertise in Branding for Kuwait, Dubai, UAE, and Saudi Arabian Markets: ASTUDIO, the leading branding agency for luxury in Dubai, utilized its regional expertise to develop a unique name and identity that resonate across these key markets.
Logo and Monogram Design
The logo and monogram, crafted by ASTUDIO, reflected the elegance and luxury status of SÉLECT LABEL, aligning with the aesthetics appreciated in the luxury industry.
Market Positioning and Strategy
Market Research Across Kuwait, Dubai, UAE, and Saudi Arabia: Extensive research into consumer preferences and trends in these regions ensured SÉLECT LABEL’s effective positioning within the competitive fragrance market.
Tone of Voice & Messaging
Crafting a Luxurious Brand Voice: The tone of voice developed by ASTUDIO reflected the sophistication and luxury expected by clients in the industry.
Strategic Communication: This approach was designed to resonate with high-end markets, emphasizing SÉLECT LABEL’s commitment to quality and exclusivity.
Website Creation and Digital Presence
Digital Branding Expertise: ASTUDIO’s digital branding capabilities created a website that embodies SÉLECT LABEL’s luxury positioning.
SEO Optimization for Regional Reach: The website content was optimized with SEO keywords for online visibility and regional reach.
Product and Service Presentation
Showcasing Comprehensive Solutions: ASTUDIO effectively highlighted SÉLECT LABEL’s perfume solutions, aligning with the expectations of luxury brands.
Sustainability and Innovation
Forward-Thinking Branding Solutions: As an innovative branding agency in Dubai, ASTUDIO emphasized SÉLECT LABEL’s sustainable practices and technological advancements, appealing to the environmentally conscious and tech-savvy clientele in the region.
Results / Solution
As a leading branding agency in Dubai with a robust presence in Saudi and the Middle East, ASTUDIO successfully revamped SÉLECT LABEL’s identity in the luxury fragrance market. The brand’s enhanced digital presence, sophisticated tone of voice, and unique logo and monogram significantly elevated its appeal in Kuwait, Dubai, UAE, and Saudi Arabia.
The comprehensive branding strategy solidified SÉLECT LABEL as a symbol of luxury and quality, catering to the refined tastes of the Middle East luxury market. The SEO-optimized website further ensured robust online visibility, firmly positioning SÉLECT LABEL as a leader in the competitive fragrances business.
The SEO-optimized website further ensured robust online visibility, firmly positioning SÉLECT LABEL as a leader in the competitive fragrances business.
You can take a closer look at the final work here :
What Our Clients Are Saying
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Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.
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