ELIE SAAB TIMEPIECES

ELIE SAAB TIMEPIECES

CREATIVE

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CREATIVE

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Jewellery photography for ELIE SAAB Timepieces Campaign Launch
THE BRIEF

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces, marking the brand’s first foray into fine watches to be worn by the modern woman as a statement of sophistication.

Taking inspiration from ELIE SAAB’s haute couture collections, the line of 28 ladies’ styles is spearheaded by EAYAN – a family of five unique watches featuring an eye-shaped face and spiked embellishment.

Our brief was to create a story surrounding EAYAN’s eye design, a protective symbol which “represents a divine, watchful gaze” and communicate that through multimedia content for social media, website, and media buying purposes.

Photo production for Elie Saab Timepieces campaign
Luxury watch photography for ELIE SAAB Timepieces collection
OUR APPROACH

Through our creative Marketing Strategy, our Luxury Agency developed a story of a female protagonist caught between light and dark – metaphors for good and evil. Her watch becomes her shield; the eye, her protector and guardian to ward off negative energy and spirits.

Visuals of celestial movements and the sound of a thunderstorm spark our audience’s senses as she experiences an introspective awakening, stepping out of the shadows.

To extend the distinct aesthetic for the timepieces across to Still-Life Imagery, the model was captured on set in photography and product-only shots were given an ethereal blue wash with cosmic effects in post-production reminiscent of the campaign.

As part of the project, ASTUDIO’s Jewellery Photographers also shot and retouched flawless E-Comm Images of the entire collection for the online retail shop and B2B product brochure.

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THE RESULTS

The campaign stills and film are a beautiful representation of ELIE SAAB’s elegance and the allure of the timepieces. Teaser cuts and product-only snippet videos were produced in support of additional social-optimized content.

Shared with @eliesaabworld’s Instagram audience of over 7m followers, the content was also used across ELIE SAAB TIME, as well as in-store POS.

DIRECTOR’S NOTES

“The film has a real high fashion feel in high contrast for edge. I love the spine-tingling silhouetted scenes and the visually powerful synergy between the beam of light reflecting on the watch’s surface and an eclipse in space.”

case studies

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

BVLGARI WONDERS OF LOVE

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L’AZURDE - Nuit Blanche

Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

BVLGARI Jannah, a Five-Petal Story

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Mandarin Oriental Social Strategy

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Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

Sharjah Events - 2021 Calendar #SeeSharjah

Sharjah Events launched their 2021 Calendar online to promote big events and activities for the year. Our job was to create an engaging digital strategy.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

MANDARIN ORIENTAL EMIRATES PALACE

For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.

STORE OF THE FUTURE

ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

Experience Oman - A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

HADARA MAGAZINE

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Piaget Ramadan #TurnLifeOn

Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

SÉLECT LABEL

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MFDP LEGAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

ETHER BY CLOUD SPACES

ASTUDIO's brief was to build an identity, positioning and strategy for the revolutionary retail experience, Ether by Cloud Spaces. Here's what we did.

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

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22

Years in Business

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Louvre Abu Dhabi
Brand Film Premiere

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