EXPERIENCE OMAN OMANBYYOU

EXPERIENCE OMAN OMANBYYOU

DIGITAL

Contact Us

DIGITAL

Contact Us

Oman Ministry of Heritage & Tourism (MOT) is in charge of the promotion of The Sultanate of Oman via their brand Experience Oman.

Social media activation for Experience Oman
THE BRIEF

Experience Oman wanted to meet three main digital goals: help the brand to grow its online presence and followers across social media platforms; increase traffic to Experienceoman.Om; and drive booking conversions.

As the Top Tourism Marketing Agency and Advertising Company In Oman, we needed to come up with a campaign that communicated the brand’s hospitable personality but was unconventional enough to entice a cynical audience to make it go viral.

Art Direction / Website Development / Front-End Development / Back-End Development / UI/UX Design / Technical Consulting / SEO / Mobile-Friendly / Accessibility / GDPR Policy / Creative Direction /

OUR APPROACH

Oman offers visitors with open arms – a welcome that is unmatched by any other destination on earth. It is this spirit of unparalleled hospitality that makes people so naturally inclined to share their Oman travel experiences with the world. We tapped into this insight to create ‘#OmanByYou’.

#OmanByYou is the first Social Media Activation created by a tourism board that only uses User Generated Content (UGC) for its marketing. All the videos, stories, and content used were created by real people – no scripts, actors, directors, staged scenarios or make-up!

Through UGC, we highlighted the culture, fun, adventure, beauty, luxury and friendliness of Oman through the lenses of genuine tourists and residents – and then invited others to get involved as well.

The Unique Digital Marketing Services we provided for this campaign included creating landing pages on the website to promote the campaign, video material, Google Display Network banners and social media content for Facebook, Instagram, and Twitter.

Oman BY
#OmanByYou social media campaign for Experience Oman
The result

#OmanByYou not only showcased the beauty of the country in a raw and relatable way, it allowed visitors to really feel part of the campaign as their images and videos were credited – making them the stars of the show!

  • The 1st global tourism campaign to use only UGC in the industry
  • +200 content creators participated, collaborating with Oman
  • +USD300K production cost savings
  • +4.5K new pieces of UGC shared after the campaign launch
  • +65K followers on Instagram
Visit website

experienceoman.om

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What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We, at Valentino, highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We, at Valentino, highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION

THE TOP TOURISM ADVERTISING AGENCY IN THE REGION

Successful marketing in the tourism industry requires one key factor – ensuring that your brand speaks in a distinct voice that can be heard by your target market.

Our expertise as a full-service travel and destination marketing agency allows us to help you define that voice and then amplify it across relevant branding platforms. Need a destination branding strategy? Or breath-taking video and photography content? We’re the agency to talk to.

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