EXPERIENCE OMAN - LOVE SUMMER AGAIN

EXPERIENCE OMAN - LOVE SUMMER AGAIN

CREATIVE

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CREATIVE

Contact Us

Oman Ministry of Heritage & Tourism is in charge of the promotion of The Sultanate of Oman via their brand Experience Oman.

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THE BRIEF

Experience Oman wanted to run a bilingual (English / Arabic) summer campaign from June to September in the GCC countries of Oman, Kingdom of Saudi Arabia, United Arab Emirates, Kuwait and Qatar. The campaign’s objectives were to drive awareness for Oman as a summer travel destination in the region and drive clicks to the booking site Wego.

Typically, the summer season in the Middle East is known for soaring high temperatures (over 40°C across most of the GCC countries). However, due to its geography and terrain, Oman’s temperature is lower.

As the Top Advertising Agency In Oman, our brief was to highlight the three destinations in Oman where the weather is wonderfully cooler: Salalah, the Mountains (Jebel Akhdar & Shams) and Muscat – with the idea of getting people to enjoy summer in the Middle East.

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OUR APPROACH

As the Creative Agency, our concept was to invite our heat-fatigued target market to ‘Love Summer Again’. Using evocative copy like ‘Love mountains again’, ‘Love rain again’ and ‘Love green again’, the Destination Marketing campaign offered a cool escape from the heat, hustle and bustle of life and highlighted the summer destinations and activities Oman had to offer.

OUR CAMPAIGN COLLATERAL ROLL-OUT INCLUDED:

• Eight landing pages in Arabic and English to promote the destinations with a CTA to the Wego landing page for bookings
• +60 videos in English and Arabic (& Omani Arabic) adapted for desktop and mobile for YouTube, Instagram, Facebook, and Twitter
• +120 GIFs and still banners for Google Display Network to cover all formats available to run ads
• +15 still images for Facebook and Instagram carousel and stories

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The result

Our content had over 60M views and +1M engagements on social media. We lowered Cost Per Click below the average paid media benchmarks on Facebook, Instagram, GDN, and YouTube, while securing a higher Click Through Rate than the average paid media benchmarks on Facebook, GDN, and YouTube.

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What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
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Trusted by Hundreds
of brands

from new york to dubai our work travels

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