BVLGARI
WONDERS
OF LOVE

BVLGARI
WONDERS
OF LOVE

STRATEGY | CREATIVE | PRODUCTION

Contact Us

STRATEGY | CREATIVE | PRODUCTION

Contact Us
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THE BRIEF

For this year’s campaign, BVLGARI focuses in on The Wonders of Love. For BVLGARI, love is far from being romantic or cliché, it is all about wonder. Our brief is to produce a film campaign that celebrates love as a universal dimension that flows through Ramadan.

Highlighting the unique brand identity and the V in BVLGARI, through our Ramadan campaign, we aim to share the wonders of love with V stories. The five stories are localized through our campaign.

OUR APPROACH

This film is a visual story, a representation of the emotional experiences of Ramadan and its connection to the wonders of Love. Masterful camerawork is supported by the choice of breathtaking locations, great talent and emotive music to unveil the beauty of the region and Ramadan. It is a poetic take on Ramadan, an ode to the region of Arabia. Intercuts in the film are abstract images of BVLGARI Jewels. It showcases singer Mishaal Tamer, aerialist Yasmin Baker, pilot Ahmed Fareed, calligrapher Noha Raheem, and Emirati entrepreneur Mthayel Al Ali as they experience and express the wonders of Ramadan through their own craft and areas of interest. For the setting, we chose dreamscape-like locations to enhance the magic surrounding the celebration of Ramadan.

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Through our visuals, we captured the intimate and emotional moments for each talent, their vision of love and the Love of Ramadan. Inspired by light, we darkened the day shots in post-production to achieve a sense of mystery and make the jewelry pieces stand out. Finally, we accentuated the cinematography and the composition of the visuals, making the film a moving painting.

THE RESULTS

The surreal, epic production was elevated further by the magic of practical effects such as 3,500 candles and a 150-metre-long calligraphy installation in the desert. The film was released globally and BVLGARI headquarters shared it across all their social media channels.

case studies

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Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

THAT CONCEPT STORE

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BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

B FOR BEIRUT BVLGARI

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MANDARIN ORIENTAL EMIRATES PALACE

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Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

Piaget Ramadan #TurnLifeOn

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ELIE SAAB TIMEPIECES

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Experience Oman - A 360 Roadmap

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Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

STORE OF THE FUTURE

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L’AZURDE - Nuit Blanche

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Sharjah Events - 2021 Calendar #SeeSharjah

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SÉLECT LABEL

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Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION