L’AZURDE – NUIT BLANCHE

L’AZURDE – NUIT BLANCHE

PRODUCTION

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PRODUCTION

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Since 1980, L’azurde has rapidly evolved to become the largest gold and jewellery designer, manufacturer, and distributor in the Middle East, as well as one of the largest jewellery manufacturers in the world.

THE BRIEF

L’azurde needed an aspirational one-minute video to mark the arrival of the New Year and send best wishes and blessings to their online following. Not only did the video need to highlight their breath-taking jewellery pieces, it also had to create powerful emotional moments associated with the charm and sentimentality of the season.

When anyone thinks of winter, one of the first things that comes to mind is snow. As a Strategic Jewellery Marketing Company, we therefore chose to set our film in a fairy-tale-like winter wonderland.

Conceptualisation / Art Direction / Brand Messaging / Content Production / Content Creativity / Creative Direction / Editing / Sound Design / Casting /

OUR APPROACH

Appropriately titled ‘Nuit Blanche’, we created a story filled with utopian scenes – our leading lady driving through falling snow at dark, an enchanted cabin in the woods, a table draped with crystal glasses and sparkling jewels, and dazzling fire lights creating a path through a pure white snowscape.

The immaculate cinematography captures the joy, excitement and whimsical magic associated with the beginning of a new year, and the luxury of the L’azurde brand.

DIRECTOR’S NOTES

“I really wanted to capture the pristine coldness of the snow for “Nuit Blanche”, so we shot for 18 hours straight in the flawless but freezing cold landscape of Tbilisi, Georgia. However, the extreme cold did not stop our Production team from pulling off this ambitious production. From capturing beautiful macro shot details of the jewellery and the breath-taking cinematic drone shots of the Georgia mountain scenery, to rigging the camera onto the Rolls Royce and lighting fire flakes in the snow, we went out of our way to make every shot in the film truly remarkable.”

THE RESULT

The film was one of the brand’s most successful campaigns for 2018.
It garnered over 1M views on Facebook and more than 300,000 views on YouTube.

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What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
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of brands

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