MANDARIN ORIENTAL EMIRATES PALACE

MANDARIN ORIENTAL EMIRATES PALACE

STRATEGY  |  CREATIVE  |  PRODUCTION

Compelling content production for the luxurious Emirates Palace Mandarin Oriental Abu Dhabi that invites you on a whimsical journey where opulent dreams come to life.

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STRATEGY  |  CREATIVE  |  PRODUCTION
Compelling content production for the luxurious Emirates Palace Mandarin Oriental Abu Dhabi that invites you on a whimsical journey where opulent dreams come to life.

Contact Us
Mandarin Oriental Emirates Palace case study
THE BRIEF

The Emirates Palace is an iconic symbol of luxury in Abu Dhabi – a royal hotel residence set on a pristine private beach. Mandarin Oriental announced its takeover of the flagship property and called upon ASTUDIO, a Full-Service Hospitality Marketing Agency, to develop a launch campaign to capture the brand essence in film and Photography Content.

It was paramount that Emirates Palace made a splash with its grand re-opening, and showed the different aspects of the hotel from its top-flight spa to Michelin-Starred restaurants.

CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION /

OUR APPROACH

Leading the creative approach, our Production team directed and produced an exceptional one-of-a-kind long-format film with six teaser videos that showcase the hotel in an imaginative way. Our story takes the viewer through a series of fantastical scenes in which the lines of dreams and reality blur. Our female protagonist, dressed in a liquid gold dress reminiscent of the Mandarin Oriental branding, stumbles across the scenes, which are all possibilities of how a guest could choose to spend their time during their unique stay at the Emirates Palace. The promise? Whatever your wish, it’s all made possible here.

creative strategy and production for Mandarin Oriental in Abu Dhabi
THE RESULTS

For Mandarin Oriental’s first hotel launch in Abu Dhabi and to re-establish the Emirates Palace as a landmark, we created a Video Production featuring an evocative and full of life edit, along with shorter, captivating videos, which were shared across all social media platforms, each selling the idea that a stay at the Emirates Palace Mandarin Oriental goes beyond the limits of any other hotel experience. Photography was also used in a 360-degree campaign including PR.

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What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION