HADARA MAGAZINE

HADARA MAGAZINE

STRATEGY  |  CREATIVE  |  DIGITAL
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STRATEGY  |  CREATIVE  |  DIGITAL
Contact Us
hadara magazine case study
THE BRIEF

Hadara Magazine is a leading, Sharjah-based bi-annual journal encompassing culture, the arts, design, architecture, business, entrepreneurship, travel, and lifestyle.

Our brief was to create synergy across the magazine’s offline and online presence, and hone in on its unique modern perspective of the region and the people who are shaping it.

We needed to free Hadara from the limits of print media industry trends by allowing it to also constantly connect and engage with a digital community.

CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION /

OUR APPROACH

With our integrated strength and experience in StrategyCreativeProduction, and Digital, we were able to quickly transform Hadara’s written material into a dynamic, impactful visual experience that was coherently applied across all Hadara’s social media platforms.

Along with the content featured in the magazine, we widened our content pool by highlighting emerging talent, famous artists, travel destinations, art exhibitions, and key cultural events such as Dubai Design Week, Sikka Art & Design Platform, Sharjah Biennial and the Al Hosn Festival – bringing Hadara’s mission to life in unique new ways.

We also got to expand our own worldview by arranging riveting interviews with notable artistic thought leaders such as Sheikha Hoor Al Qasimi, President and Director of Sharjah Art Foundation; Patricia Millns, the Elected Fellow of the Royal Society of Arts in London; Alia Bent Sultan, an Emirati photographer; Fatma Al Mahmoud, Head of 1971 Design Space and Maraya Art Centre; and Karim Tamerji and Elias El Hage, the renown Lebanese multidisciplinary design duo, to name but a few.

digital strategy for hadara magazine

THE RESULTS

Through our high quality, beautifully produced content and always-on social media strategy we helped Hadara expand its presence beyond a bi-annual print magazine – successfully bridging the gap between offline and online.

As a result, Hadara are now able to reach a wider audience, as well as attract more talented and high profile people keen to be featured in the magazine. The brand has also enjoyed an increase in both readership and engagement across its various channels.

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What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION