WHAT IS MEDIA BUYING AND PLANNING?
Media planning and buying involves strategy, negotiation and placement of ads. While the online media buying process focuses on getting the most impressions from the right audience at the lowest cost, the media planning process focuses on the strategy behind the campaign.
Being a full-service digital marketing agency means that we get the importance of having proper media buying and media planning processes in place to close your marketing loop. From marketing strategy to concept to production to determining where, when and how to run your digital campaigns, ASTUDIO is with you every step of the way.
THE MEDIA PLANNING AND BUYING PROCESS AT ASTUDIO
As the world of digital advertising continually evolves at a rapid rate, our team of skilled media planners and buyers make sure that they always stay on top of the latest trends and changes to deliver campaigns that will reach and resonate with your target audience.
To connect your brand with your prospects and customers, we utilize the following five steps in our digital media buying process:
- We identify your target audiences through comprehensive market research
- We make sure we fully understand your audiences’ interests
- We find your audiences when they are most receptive to your messages
- We deliver outstanding creative that motivates them to take action
- We test and retest your ad placements and creative to uncover what’s working and what’s not – constantly refining and improving to get you a better ROI
We’re the 360 digital agency that gets both the science and the art of media buying and planning – so reach out today and let’s make great things happen.