MFDP LEGAL

MFDP
LEGAL

STRATEGY | BRANDING | DIGITAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry. Through strategic branding, a captivating stylescape, and a sleek website, we've positioned MFDP as a leading law firm.Witness the blend of modernity and legacy at MFDP Legal.
Elevate your brand with ASTUDIO.

Contact Us

STRATEGY | BRANDING | DIGITAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry. Through strategic branding, a captivating stylescape, and a sleek website, we've positioned MFDP as a leading law firm. Witness the blend of modernity and legacy at MFDP Legal.
Elevate your brand with ASTUDIO.

Contact Us
MFDP
Overview of MFDP

A full-service law firm with a focus on domestic and international legal matters.

Project Scope

Complete branding and website development.

Scope and Objective

MFDP needed a comprehensive branding solution and an online presence to reflect its expertise and professionalism in the legal sector.

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Branding / Stylescape / Innovation / Strategy / UX/UI / Transformation /

MFDP
MFDP case
MFDP
Branding Strategy

ASTUDIO developed a unique branding strategy that encapsulated MFDP’s values and market positioning.

Brand Book

Creation of a brand book detailing visual language, color schemes, and fonts to ensure consistency across all platforms.

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Stylescape CreatioN

ASTUDIO crafted a stylescapes, a complex combination of images, textures, typography, and colors, to define the brand’s look and feel, elevating the concept of a traditional mood board to guide the branding process.

MFDP

In the development of the stylescape for MFDP by ASTUDIO, a specific black and white approach was adopted. This choice was strategic, reflecting the traditional and authoritative nature of legal entities. Black and white colors are often associated with professionalism, clarity, and formality, which are key attributes for a law firm’s branding. The use of green was a deliberate contrast to this monochrome palette, chosen for its connotations of growth, renewal, and stability – qualities desirable in a legal context.

Furthermore, green represents a fresh perspective and innovation, subtly positioning MFDP as a forward-thinking firm. Additionally, the stylescape was inspired by architectural elements. This inspiration aligns with the law firm’s foundational and structural role in legal matters. Architecture, much like law, is about structure, precision, and design. By integrating architectural inspirations into the stylescape, ASTUDIO aimed to visually communicate MFDP’s ability to provide structured, well-crafted legal solutions, mirroring the meticulous and thoughtfully designed nature of architecture. This approach not only enriched the visual identity but also underpinned the firm’s values and approach to legal services.

Visual Language and Photo StylE

Developed a professional and modern visual language, with a photo style conveying trust and expertise.

Color Scheme and TypographY

Chose colors and fonts that align with the firm’s professionalism and authority.

Website Design and UX

Designed a user-friendly website to showcase MFDP’s services, case studies, and insights.

MFDP

Coding and Technical ImplementatioN

Ensured a responsive design with fast load times and smooth functionality.

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MFDP
Results / Solution

A comprehensive branding and website solution that effectively represents MFDP’s professionalism and expertise in law. Enhanced online presence, with improved user engagement and accessibility. Consistent branding across all platforms, reinforcing MFDP’s market position as a leading law firm.

Conclusion

The collaboration between MFDP and ASTUDIO resulted in a cohesive brand identity and a sophisticated online platform, effectively elevating MFDP’s professional image in the legal industry.

MFDP
MFDP WEBSITE

case studies

MANDARIN ORIENTAL EMIRATES PALACE

For the launch of the Emirates Palace Mandarin Oriental in Abu Dhabi, we were tasked to create an exceptional film to showcase the hotel. See more here.

Piaget Ramadan #TurnLifeOn

Luxury Swiss watchmaker and jewellery brand, Piaget, wanted to mark Ramadan 2022 with a modern campaign for its Possession collection. Here's what we did.

THAT CONCEPT STORE

THAT Concept Store, a brand new retail experience inside Mall of the Emirates, was in need of a launch campaign to challenge the norm. Here's what we did.

L’AZURDE - Nuit Blanche

Our brief was to create an aspirational film for L'azurde that highlights their breath-taking jewellery and celebrates the New Year. Here's what we did.

Vogue & WIRED X NEOM

ASTUDIO was commissioned by Vogue Arabia and WIRED ME to document four Saudi women as they explore what NEOM has to offer. View the end-result here.

Experience Oman - A 360 Roadmap

ASTUDIO designed a 360-degree digital strategy for Experience Oman to increase its presence online and meet goals. Find out more about our strategy here.

SÉLECT LABEL

ASTUDIO combined SELECT LABEL's heritage with modern branding, crafting a captivating narrative showcasing luxury and innovation.

STORE OF THE FUTURE

ASTUDIO produced over 340 pieces of content to be showcased in Store of the Future when the store opened its doors in Mall of the Emirates. Find out more.

Mandarin Oriental Social Strategy

The five-star Mandarin Oriental Jumeira in Dubai wanted to stand out from its competitors on social media. Find out exactly how ASTUDIO achieved this.

HADARA MAGAZINE

For this project, we were tasked to create synergy across Hadara Magazine’s offline and online presence. Find out how we accomplished that.

BVLGARI Jannah, a Five-Petal Story

This campaign features the launch of BVLGARI’s exclusive Jannah jewellery collection, which premiered at Louvre Abu Dhabi. Have a look at the case study.

RANA MIKDASHI

We were tasked with creating a complete digital strategy for Rana Mikdashi, a handcrafted, sculptural jewellery brand. Have a look at our strategy here.

BVLGARI WONDERS OF LOVE

"The Wonders of Love," showcases love as a universal concept flowing through Ramadan. Through our film campaign, we highlight the brand identity and V in BVLGARI, sharing the wonders of love with V stories that are localized for our Ramadan campaign.

Oman in Venice Art Biennale

We were briefed to position Oman as a top travel destination and get travellers in Venice to visit the Oman Pavilion. Read the complete case study here.

ETHER BY CLOUD SPACES

ASTUDIO's brief was to build an identity, positioning and strategy for the revolutionary retail experience, Ether by Cloud Spaces. Here's what we did.

VOGUE ARABIA FINDING MĀ

ASTUDIO produced a dynamic fashion film for Vogue Arabia where East meets West, which ended up being shortlisted by the London Fashion Film Festival.

Vyntage Horology

ASTUDIO crafted Vyntage's identity, where modern Emirati vision meets the meticulousness of Swiss watchmaking.

Experience Oman Website Wonder

Our aim was to design a mobile-friendly, accessible and beautiful website for Experience Oman. Have a look at our approach and the end-result here.

ELIE SAAB TIMEPIECES

ASTUDIO was asked to lead the creative and production of the launch campaign for ELIE SAAB Timepieces. Find out more about our marketing approach here.

B FOR BEIRUT BVLGARI

BVLGARI partnered with Save the Children and required a film to raise awareness and donations. Learn more about ASTUDIO's approach and end-result here.

Sharjah Events - 2021 Calendar #SeeSharjah

Sharjah Events launched their 2021 Calendar online to promote big events and activities for the year. Our job was to create an engaging digital strategy.

Wego - Holidays

For Wego Arabia’s 2018 summer ad campaign, our brief was to convince consumers to book their holiday online with Wego. Have a look at the case study here.

Experience Oman - Love Summer Again

ASTUDIO created a summer destination campaign for Experience Oman. Have a look at the full brief, our approach and the results in the case study here.

Experience Oman OmanByYou

With the help of ASTUDIO, #OmanByYou was the first social media activation by a tourism board that only used UGC for marketing. Read the full brief here.

MFDP LEGAL

ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry.

Azza Fahmy Real Love

Approaching their 50th anniversary, Azza Fahmy Jewellery wanted to create a standout social media campaign for Mother’s Day. View the case study here.

What Our Clients Are Saying

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

Ashraf Amaani
VP Brand / Mandarin Oriental

“ASTUDIO has been one of our trusted creative partners since 2019. Their exceptional creativity and unparalleled production capabilities have led to the successful execution of multiple campaigns. We highly recommend ASTUDIO for their expertise in bringing imaginative ideas to life.”

Gaelle Dalati
HEAD OF MARKETING AND COMMUNICATIONS / VALENTINO

“We highly recommend ASTUDIO. Their unparalleled creativity, attention to detail, and strategic approach in crafting captivating content have elevated our digital presence. Working with ASTUDIO has been a remarkable experience, resulting in tangible business growth. They are the ideal partner for any luxury brand.”

ONE INDEPENDENT POWERHOUSE

Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.

14

Worldwide Awards

22

Years in Business

#1

Louvre Abu Dhabi
Brand Film Premiere

1K+

Campaigns Produced

The region’s leading
luxury digital
marketing agency

Trusted by Hundreds
of brands

from new york to dubai our work travels

14

Countries

4

Continents

SOCIAL

DIGITAL

PRODUCTION