MFDP LEGAL
MFDPLEGAL
STRATEGY | BRANDING | DIGITAL
ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry. Through strategic branding, a captivating stylescape, and a sleek website, we've positioned MFDP as a leading law firm.Witness the blend of modernity and legacy at MFDP Legal.
Elevate your brand with ASTUDIO.
STRATEGY | BRANDING | DIGITAL
ASTUDIO redefined MFDP's brand, developing contemporary design based on insights about the legal industry. Through strategic branding, a captivating stylescape, and a sleek website, we've positioned MFDP as a leading law firm. Witness the blend of modernity and legacy at MFDP Legal.
Elevate your brand with ASTUDIO.
Overview of MFDP
A full-service law firm with a focus on domestic and international legal matters.
Project Scope
Complete branding and website development.
Scope and Objective
MFDP needed a comprehensive branding solution and an online presence to reflect its expertise and professionalism in the legal sector.
Branding / Stylescape / Innovation / Strategy / UX/UI / Transformation /
Branding Strategy
ASTUDIO developed a unique branding strategy that encapsulated MFDP’s values and market positioning.
Brand Book
Creation of a brand book detailing visual language, color schemes, and fonts to ensure consistency across all platforms.
Stylescape CreatioN
ASTUDIO crafted a stylescapes, a complex combination of images, textures, typography, and colors, to define the brand’s look and feel, elevating the concept of a traditional mood board to guide the branding process.
In the development of the stylescape for MFDP by ASTUDIO, a specific black and white approach was adopted. This choice was strategic, reflecting the traditional and authoritative nature of legal entities. Black and white colors are often associated with professionalism, clarity, and formality, which are key attributes for a law firm’s branding. The use of green was a deliberate contrast to this monochrome palette, chosen for its connotations of growth, renewal, and stability – qualities desirable in a legal context.
Furthermore, green represents a fresh perspective and innovation, subtly positioning MFDP as a forward-thinking firm. Additionally, the stylescape was inspired by architectural elements. This inspiration aligns with the law firm’s foundational and structural role in legal matters. Architecture, much like law, is about structure, precision, and design. By integrating architectural inspirations into the stylescape, ASTUDIO aimed to visually communicate MFDP’s ability to provide structured, well-crafted legal solutions, mirroring the meticulous and thoughtfully designed nature of architecture. This approach not only enriched the visual identity but also underpinned the firm’s values and approach to legal services.
Visual Language and Photo StylE
Developed a professional and modern visual language, with a photo style conveying trust and expertise.
Color Scheme and TypographY
Chose colors and fonts that align with the firm’s professionalism and authority.
Website Design and UX
Designed a user-friendly website to showcase MFDP’s services, case studies, and insights.
Coding and Technical ImplementatioN
Ensured a responsive design with fast load times and smooth functionality.
Results / Solution
A comprehensive branding and website solution that effectively represents MFDP’s professionalism and expertise in law. Enhanced online presence, with improved user engagement and accessibility. Consistent branding across all platforms, reinforcing MFDP’s market position as a leading law firm.
Conclusion
The collaboration between MFDP and ASTUDIO resulted in a cohesive brand identity and a sophisticated online platform, effectively elevating MFDP’s professional image in the legal industry.
What Our Clients Are Saying
ONE INDEPENDENT POWERHOUSE
Whether you are looking for a complete brand overhaul, a transformative marketing strategy, award-winning video production or simply wanting to engage your audience on a new platform, we will walk you through it step by step.
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