RANA MIKDASHI

STRATEGY

Rana Mikdashi creates handmade, sculptural jewellery for true individuals and we got to create a strategy that successfully introduces and sells the brand’s singular design aesthetic to the world.
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Rana Mikdashi case study
digital strategy for rana mikdashi jewellery

THE BRIEF

Launched in 2012, Rana Mikdashi is handmade, sculptural jewellery inspired by the raw forms of nature, centuries of rich heritage and limitless experimentation.

Our brief was to create a marketing strategy that not only showcases the brand story, ethos and one-of-kind, signature pieces to an audience of fashion forward women who demand distinctive and striking style, but also drive traffic to the online store.

CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION

OUR APPROACH

Understanding that our target audience don’t follow mainstream fashion trends, our digital strategy needed to reach customers with eye-catching content on the right platforms at the right time, grow the brand’s audience and convert people from awareness to sales.

As a full-service digital agency in Dubai, we showcased the perpetual style of the handcrafted, unique jewellery pieces by developing an e-commerce website that attracted attention and told the brand story with strong design, strong statements and even stronger jewellery photography. Then a comprehensive SEO strategy and social media strategy ensured that we attracted and engaged the right market with the right messaging and of course the right look.

OUR SOLUTION INCLUDED:

THE RESULT

The e-commerce website was officially launched earlier this year, and thanks to a highly effective digital marketing strategy, the brand has enjoyed a significant increase in online sales and built a social community of eccentric style.

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