RANA MIKDASHI

STRATEGY

Rana Mikdashi creates handmade, sculptural jewellery for true individuals and we got to create a strategy that successfully introduces and sells the brand’s singular design aesthetic to the world.

STRATEGY

Rana Mikdashi creates handmade, sculptural jewellery for true individuals and we got to create a strategy that successfully introduces and sells the brand’s singular design aesthetic to the world.

THE BRIEF

Launched in 2012, Rana Mikdashi Jewellery is a handmade, sculptural jewellery brand based in Dubai, inspired by the raw forms of nature, centuries of rich heritage and limitless experimentation.

Our brief was to create a marketing strategy that not only showcases the brand story, ethos and one-of-kind, signature pieces to an audience of fashion forward women who demand distinctive and striking style, but also drive traffic to the online store.

CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION

OUR APPROACH

Understanding that our target audience don’t follow mainstream fashion trends, our digital strategy needed to reach customers with eye-catching content on the right platforms at the right time, grow the brand’s audience and convert people from awareness to sales.

As a full-service digital agency in Dubai that specialises in 360 marketing services for jewellery companies, we showcased the perpetual style of the handcrafted, unique jewellery pieces by developing an e-commerce website that attracted attention and told the brand story with strong design, strong statements and even stronger jewellery photography. Then a comprehensive SEO strategy and social media strategy ensured that we attracted and engaged the right market with the right messaging and of course the right look.

OUR SOLUTION INCLUDED:

Brand strategy
Website design and development
Ecommerce strategy
Social media management and social media marketing
SEO
Content marketing

THE RESULT

The e-commerce website was officially launched earlier this year, and thanks to a highly effective digital marketing strategy, the brand has enjoyed a significant increase in online sales and built a social community of eccentric style.