MANDARIN ORIENTAL EMIRATES PALACE
MANDARIN ORIENTAL EMIRATES PALACE
STRATEGY | CREATIVE | PRODUCTION
Compelling content production for the luxurious Emirates Palace Mandarin Oriental Abu Dhabi that invites you on a whimsical journey where opulent dreams come to life.
Contact UsSTRATEGY | CREATIVE | PRODUCTION
Compelling content production for the luxurious Emirates Palace Mandarin Oriental Abu Dhabi that invites you on a whimsical journey where opulent dreams come to life. Contact UsTHE RESULTS
For Mandarin Oriental’s first hotel launch in Abu Dhabi and to re-establish the Emirates Palace as a landmark, we created a video production featuring an evocative and full of life edit, along with shorter, captivating videos, which were shared across all social media platforms, each selling the idea that a stay at the Emirates Palace Mandarin Oriental goes beyond the limits of any other hotel experience. Photography was also used in a 360-degree campaign including PR.
CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION / CONCEPTUALISATION / ART DIRECTION / BRAND CAMPAIGN / BRAND MESSAGING / CONTENT PRODUCTION / CONTENT CREATIVITY / CREATIVE DIRECTION
THE BRIEF
The Emirates Palace is an iconic symbol of luxury in Abu Dhabi – a royal hotel residence set on a pristine private beach. Mandarin Oriental announced its takeover of the flagship property and called upon ASTUDIO, a full-service hospitality marketing agency, to develop a launch campaign to capture the brand essence in film and photography content.
It was paramount that Emirates Palace made a splash with its grand re-opening, and showed the different aspects of the hotel from its top-flight spa to Michelin-Starred restaurants.
OUR APPROACH
Leading the creative approach, our production team directed and produced an exceptional one-of-a-kind long-format film with six teaser videos that showcase the hotel in an imaginative way. Our story takes the viewer through a series of fantastical scenes in which the lines of dreams and reality blur. Our female protagonist, dressed in a liquid gold dress reminiscent of the Mandarin Oriental branding, stumbles across the scenes, which are all possibilities of how a guest could choose to spend their time during their unique stay at the Emirates Palace. The promise? Whatever your wish, it’s all made possible here.
