Mandarin Oriental Jumeira, the first in the Middle East, opened its doors in 2019 to great success and has already become a landmark resort on the shores of Dubai.
Located in the heart of Dubai, the five-star Mandarin Oriental Jumeira (MO Jumeira) wanted to stand out from its many direct and indirect competitors on social media. Not only did they need a powerful overarching strategy for the hotel, they also needed individual strategies for their three main restaurants, as well as online visual guidelines.
The social media strategies needed to increase the numbers of bookings for rooms and restaurant reservations, grow the brand’s follower base and increase the engagement rate.
Audit / Benchmarking / Social Media Content Strategy / Creative Strategy / Influencer Strategy / Social Media Strategy / KPI Definition
We performed an initial audit of the existing MO Jumeira social media, followed by a benchmarking exercise to analyze the social media activities of other competitors in the luxury hospitality sector. Guided by these two reports we created social media strategies to take MO Jumeira’s online presence to the next level. From attention-holding stills and moving images to short, riveting videos, our aim was to take the brand image on social media into previously unseen territory in the UAE.